The Wise Guys Podcast

Creating a brand identity for The Wise Guys Podcast, developed through a succession of illustration-led concepts.

The chosen style was ultimately finalised in a simplistic yet playful design, reflecting the tone of voice and personality of the podcast, its hosts and the topics discussed.

Initial ideation spawned from retro character inspiration, before transforming the design into something more slick and contemporary to accommodate the client’s ideal look and feel.